Social Desirability and Cynicism: Bridging the Attitude-Behavior Gap in CSR Surveys

Abstract

Originality

The framework proposes a novel way of controlling CSR surveys for potential biases created by social desirability and cynicism and enables quantification of this impact, with potential application to other fields where psychological aspects may distort research results. Future empirical evidence based on the framework may also offer new insights into the mechanisms by which the two biases distort findings.

Citation

Kuokkanen, H. and Sun, W. (2016), "Social Desirability and Cynicism: Bridging the Attitude-Behavior Gap in CSR Surveys", Emotions and Organizational Governance (Research on Emotion in Organizations, Vol. 12), Emerald Group Publishing Limited, pp. 217-247. https://doi.org/10.1108/S1746-979120160000012008

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