TY  - CHAP
AB  - Abstract This chapter provides novel theory that explicates how positive emotions of four actors (supervisors, employees, peers, and customers) in the service profit chain can foster the creation of positively deviant service businesses. It is suggested to incorporate studies and theories of positive organizational scholarship and particularly studies on positive emotions to the services marketing literature. This chapter elucidates how positively deviant behaviors, such as expressions of appreciation, helping others, gratitude, trustworthiness, and unselfishness, can foster the creation of such positively deviant performances that may generate supreme customer experience. These four positively deviant performances are trust in self and others, feeling of oneness, creativity, and seeing the bigger picture. The suggestion is that these positively deviant performances create climate for positivity in the supplier–customer interaction and foster the co-creation of mutual value in service businesses.
VL  - 10
SN  - 978-1-78350-939-3, 978-1-78350-934-8/1746-9791
DO  - 10.1108/S1746-979120140000010011
UR  - https://doi.org/10.1108/S1746-979120140000010011
AU  - Fischer Merja
PY  - 2014
Y1  - 2014/01/01
TI  - Positive Emotions Foster the Co-Creation of Mutual Value in Services: Four Positively Deviant Performances
T2  - Emotions and the Organizational Fabric
T3  - Research on Emotion in Organizations
PB  - Emerald Group Publishing Limited
SP  - 13
EP  - 47
Y2  - 2024/04/18
ER  -