TY  - CHAP
AB  - Based on a study of 523 medical sales representatives, the present study investigates the relationships among employees' perception about organizational image, organizational support, and the way they perform their emotional labor during customer interaction. As predicted, the study found support for a positive relationship of both perceived organizational support and perceived external prestige with the way in which employees perform emotional labor. The study further found the importance of perceived external prestige of the organization in influencing the relationship between perceived organizational support and emotional labor. Implications of the study to practitioners and researchers were discussed.
VL  - 7
SN  - 978-1-78052-208-1, 978-1-78052-209-8/1746-9791
DO  - 10.1108/S1746-9791(2011)0000007009
UR  - https://doi.org/10.1108/S1746-9791(2011)0000007009
AU  - Mishra Sushanta K.
ED  - Charmine E.J. Härtel
ED  - Neal M. Ashkanasy
ED  - Wilfred J. Zerbe
PY  - 2011
Y1  - 2011/01/01
TI  - Chapter 4 Sales Employee's Emotional Labor: A Question of Image or Support
T2  - What Have We Learned? Ten Years On
T3  - Research on Emotion in Organizations
PB  - Emerald Group Publishing Limited
SP  - 107
EP  - 131
Y2  - 2024/04/23
ER  -