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A Taxonomy of Corporate Emergency Responsibility to Ensure Social Sustainability Post-shock

Francisco Javier Forcadell (Rey Juan Carlos University, Spain)
Elisa Aracil (Universidad Pontificia Comillas, Madrid, Spain)

International Business in Times of Crisis: Tribute Volume to Geoffrey Jones

ISBN: 978-1-80262-164-8, eISBN: 978-1-80262-163-1

Publication date: 14 March 2022

Abstract

Extreme events undermine progress toward social sustainability and require an immediate response from the private sector. The authors propose a two-dimensional framework (response time and the scope of activities to the various stakeholders) to benchmark firms’ effectiveness in mitigating the threats to social sustainability post-disaster. This framework allows establishing a taxonomy of corporate emergency responses. Within such a framework, the authors group 218 corporate actions from 111 companies operating in Spain during the COVID-19 pandemic into four corporate relief strategies: symbolic, selective, reactive, and supportive. The authors show how companies can use this framework as a guide to foster social sustainability in times of shock in an efficient way. Also, stakeholders can use this framework as a reference to distinguish corporate initiatives aiming to propel community resilience from corporate “covidwashing.”

Keywords

Citation

Forcadell, F.J. and Aracil, E. (2022), "A Taxonomy of Corporate Emergency Responsibility to Ensure Social Sustainability Post-shock", van Tulder, R., Verbeke, A., Piscitello, L. and Puck, J. (Ed.) International Business in Times of Crisis: Tribute Volume to Geoffrey Jones (Progress in International Business Research, Vol. 16), Emerald Publishing Limited, Bingley, pp. 475-490. https://doi.org/10.1108/S1745-886220220000016025

Publisher

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Emerald Publishing Limited

Copyright © 2022 Francisco Javier Forcadell and Elisa Aracil