Prelims

International Business in the Information and Digital Age

ISBN: 978-1-78756-326-1, eISBN: 978-1-78756-325-4

ISSN: 1745-8862

Publication date: 10 December 2018

Citation

(2018), "Prelims", van Tulder, R., Verbeke, A. and Piscitello, L. (Ed.) International Business in the Information and Digital Age (Progress in International Business Research, Vol. 13), Emerald Publishing Limited, Leeds, pp. i-xiv. https://doi.org/10.1108/S1745-886220180000013019

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:

Emerald Publishing Limited

Copyright © 2019 Emerald Publishing Limited


Half Title Page

International Business in the Information and Digital Age

Series Page

Progress in International Business Research

Series Editors: The European International Business Academy (EIBA)

Recent Volumes:

Volume 1: Progress in International Business Research – Edited by Gabriel R. G. Benito and Henrich R. Greve
Volume 2: Foreign Direct Investment, Location and Competitiveness – Edited by John H. Dunning and Philippe Gugler
Volume 3: New Perspectives in International Business Research – Edited by Maryann P. Feldman and Grazia D. Santangelo
Volume 4: Research on Knowledge, Innovation and Internationalization – Edited by Jorma Larimo and Tia Vissak
Volume 5: Reshaping the Boundaries of the Firm in an Era of Global Interdependence – Edited by José Pla-Barber and Joaquín Alegre
Volume 6: Entrepreneurship in the Global Firm – Edited by Alain Verbeke, Ana Teresa Tavares-Lehmann and Rob van Tulder
Volume 7: New Policy Challenges for European MNEs – Edited by Rob van Tulder, Alain Verbeke and Liviu Voinea
Volume 8: International Business and Sustainable Development – Edited by Rob van Tulder, Alain Verbeke and Roger Strange
Volume 9: Multinational Enterprises, Markets and Institutional Diversity – Edited by Alain Verbeke, Rob van Tulder and Sarianna Lundan
Voume 10: The Future of Global Organizing – Edited by Rob van Tulder, Alain Verbeke and Rian Drogendijk
Volume 11: The Challenge of BRIC Multinationals – Edited by Rob van Tulder, Alain Verbeke, Jorge Carneiro and Maria Alejandra Gonzalez-Perez
Volume 12: Distance in International Business: Concept, Cost and Value – Edited by Alain Verbeke, Jonas Puck and Rob van Tulder

Title Page

Progress in International Business Research Volume 13

International Business in the Information and Digital Age

Edited By

Rob van Tulder

Erasmus University, The Netherlands

Alain Verbeke

University of Reading, United Kingdom; Vrije Universiteit Brussel, Belgium; University of Calgary, Canada

Lucia Piscitello

Politecnico di Milano, Italy

United Kingdom – North America – Japan India – Malaysia – China

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Emerald Publishing Limited

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First edition 2019

Copyright © 2019 Emerald Publishing Limited

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A catalogue record for this book is available from the British Library

ISBN: 978-1-78756-326-1 (Print)

ISBN: 978-1-78756-325-4 (Online)

ISBN: 978-1-78756-327-8 (Epub)

ISSN: 1745-8862 (Series)

Contents

List of Contributors ix
Preface – Lorraine Eden – A Tribute xi
Introduction: International Business in the Information and Digital Age – An Overview of Themes and Challenges
Rob van Tulder, Alain Verbeke and Lucia Piscitello
1
Chapter 1 The Fourth Industrial Revolution: Seven Lessons from the Past
Lorraine Eden
15
Part I IB Trends and Theory in the Information Age
Chapter 2 International Production and the Digital Economy
Richard Bolwijn, Bruno Casella and James Zhan
39
Chapter 3 IB and Strategy Research on “New” Information and Communication Technologies: Guidance for Future Research
Christopher Hazlehurst and Keith D. Brouthers
65
Chapter 4 The Changing Face of International Business in the Information Age
Jakob Müllner and Igor Filatotchev
91
Chapter 5 The Effects of Global Connectivity on Knowledge Complexity in the Information Age
John Cantwell and Jessica Salmon
123
Part II Entrepreneurial Strategies in the Information Age
Chapter 6 Blockchain Ventures and International Business
Andre Laplume
141
Chapter 7 Internationalisation through Digitalisation: The Impact of E-commerce Usage on Internationalisation in Small- and Medium-sized Firms
Jonas Eduardsen
159
Chapter 8 Global Competitors? Mapping the Internationalization Strategies of Chinese Digital Platform Firms
Kai Jia, Martin Kenney and John Zysman
187
Chapter 9 New Digital Layers of Business Relationships – Experiences from Business-to-business Social Media
Susana Costa e Silva and Maria Elo
217
Part III Functional Strategies in the Information Age
Chapter 10 The Changing Structure of Talent for Innovation: On Demand Online Marketplaces
Keren Caspin-Wagner, Silvia Massini and Arie Y. Lewin
245
Chapter 11 Expanding International Business via Smart Services: Insights from ‘Hidden Champions’ in the Machine Tool Industry
Bart Kamp
273
Chapter 12 Additive Manufacturing and Global Value Chains: An Empirical Investigation at the Country Level
Filippo Buonafede, Giulia Felice, Fabio Lamperti and Lucia Piscitello
295
Part IV Industry 4.0
Chapter 13 Amazon and Alibaba: Internet Governance, Business Models, and Internationalization Strategies
Xinyi Wu and Gary Gereffi
327
Chapter 14 Industry 4.0 Technologies and Internationalization: Insights from Italian Companies
Maria Chiarvesio and Rubina Romanello
357
Chapter 15 On the Role of Clusters in Fostering the Industry 4.0
Marta Götz and Barbara Jankowska
379
Chapter 16 Internationalisation of Science Parks: Experiences of Brazilian Innovation Environments
Jurema Tomelin, Mohamed Amal, Aurora Caneiro Zen and Pierfrancesco Arrabito
391
Index 409

List of Contributors

Mohamed Amal Regional University of Blumenau, Brazil
Pierfrancesco Arrabito Federal University of Rio Grande do Sul, Brazil
Richard Bolwijn UNCTAD, Switzerland
Keith D. Brouthers King’s College London, UK
Filippo Buonafede Politecnico di Milano, Italy
John Cantwell Rutgers Business School, USA
Bruno Casella UNCTAD, Switzerland
Keren Caspin-Wagner Duke University, USA
Maria Chiarvesio University of Udine, Italy
Lorraine Eden Texas A&M University, USA
Jonas Eduardsen Aalborg University, Denmark
Maria Elo University of Turku, Finland
Giulia Felice Politecnico di Milano, Italy
Igor Filatotchev King’s College London, UK
Gary Gereffi Duke University, USA
Marta Götz Vistula University, Poland
Christopher Hazlehurst King’s College London, UK
Barbara Jankowska Vistula University, Poland
Kai Jia University of Electronic Science and Technology of China, China
Bart Kamp Orkestra-Basque Institute of Competitiveness and Deusto University, Spain
Martin Kenney University of California, USA
Fabio Lamperti Politecnico di Milano, Italy
Andre Laplume Michigan Technological University, USA
Arie Y. Lewin Duke University, USA
Silvia Massini The University of Manchester, UK
Jakob Müllner Vienna University of Economics and Business, Austria
Lucia Piscitello Politecnico di Milano, Italy
Rubina Romanello University of Udine, Italy
Jessica Salmon Siena College, USA
Susana Costa e Silva Universidade Católica Portuguesa, Portugal
Jurema Tomelin Univille University, Brazil
Rob van Tulder Rotterdam School of Management, Erasmus University, The Netherlands
Alain Verbeke University of Reading, UK; Vrije Universiteit Brussel, Belgium; University of Calgary, Canada
Xinyi Wu Duke University, USA
Aurora Caneiro Zen Federal University of Rio Grande do Sul, Brazil
James Zhan UNCTAD, Switzerland
John Zysman University of California, USA

Preface

Lorraine Eden – A Tribute

The Progress in International Business Research (PIBR) series is an initiative of the European International Business Academy, in collaboration with Emerald Group Publishing. Since 2014, each volume has been dedicated to an International Business (IB) scholar, who has made important and lasting contributions to the scholarly IB community, both in intellectual and institutional building terms. The first two tribute volumes were dedicated posthumously to pinnacle leaders and beloved figures in the IB field, who had unexpectedly passed away at the height of their influence, namely Daniël van den Bulcke (University of Antwerp, Belgium) and Alan M. Rugman (University of Reading, UK). The subsequent two volumes were dedicated to institution builders who are still very active in the field, namely Louis T. Wells (Harvard University, USA) and Rosalie Tung (Simon Fraser University, Canada). In the latter cases, these scholars were selected because their scholarly oeuvre represented an almost perfect fit with the corresponding research volume’s theme, respectively advances in IB research on emerging markets (with a focus on the ‘BRIC (Brazil, Russia, India and China)’ countries) and distance (with a focus on its cultural and institutional dimensions). The PIBR series aims to publish collections of papers on subject matter that is not necessarily considered ‘mainstream’ at the time of research, or that requires novel ways of approaching it. The selection of tribute volume awardees also signals the Editors’ appreciation for innovative, out-of-the-box thinkers in the IB research area.

Following this tradition, the present volume in the PIBR series also covers a relatively new area of research, namely the interaction between multinational enterprises (MNEs) and the digital and information age. This includes, on the one hand, an account of the role that MNEs can have in shaping the new age. On the other hand, the ‘maturing’ of the Internet creates challenges as well as opportunities for established, emerging and new MNEs, often independently of company size or home country. This volume brings together creative contributions from mainstream IB scholars, and includes work from scholars in adjacent disciplines, such as economic geography, international relations and political science, strategic management and technology studies. IB as a scholarly discipline always faces a challenge when addressing major societal and technological developments; in particular, those that involve multilevel and multimethod research, and placed at the interface between company strategies and government regulation. Studying the ‘fourth industrial revolution’ is a prime example of such a challenge. IB studies that cover the interface between technology, regulatory regimes and business strategy in a rigorous fashion, demand that scholars combine qualitative and quantitative insights in a robust manner.

This is where the life-long contributions of Lorraine Eden deserve particular praise. She has contributed immensely to scholarly inquiry into novel and intellectually challenging IB phenomena, and this is the first reason for this tribute. Lorraine Eden is presently a Professor of Management and holds the Gina and Anthony Bahr Professor in Business at Texas A&M University (USA). She is also associated as a Faculty Member with the Bush School of Government and Public Service at the same institution. Her research interests lie, in her own words: ‘at the intersection of economics, international business and public policy’. Her current and past research interests have focused primarily on two areas: Transfer pricing (the pricing of transactions among related parties) and strategies of MNEs to cope with institutional distance, liability of foreignness and the challenges of ‘hot spots’ (e.g., conflict zones, corrupt economies, tax havens). Her books include Taxing Multinationals (1998), Multinationals in North America (1994), Retrospectives on Public Finance (1991), Multinationals and Transfer Pricing (1985, 2017) and The Economics of Transfer Pricing (2018). Lorraine Eden’s 170+ scholarly publications have earned more than 11,000 citations on Google Scholar. In the period 2005–2015, she ranked fourth as most productive scholar among Management faculty and the 13th most productive scholar among Business School faculty in terms of articles published in 24 ‘journals of distinction’. Her most influential publications (in terms of citations) cover four very different areas of research. These papers signal her broad scholarly interests and willingness to collaborate with other researchers: more than 3,500 citations for an AMJ paper on emerging economies (Hoskisson, Eden, Lau, & Wright, 2000), 1,400 citations for a JIBS paper on IB methods (Chang, Van Witteloostuijn, & Eden, 2010), and more than 500 citations for both a book chapter (Elsevier) contributing to the literature on distance and liability of foreignness (Eden & Miller, 2004), and for an AMR article on government corruption and MNE strategies (Rodriguez, Uhlenbruck, & Eden).

The second reason to pay tribute to Lorraine Eden is her life-long engagement in support of creating a vibrant, global disciplinary community of IB researchers. She has done this in many capacities. First, as an active participant in the annual meetings organised by the Academy of International Business (AIB), over a period spanning decades. She was elected as the AIB fellow as early as 2004, in part because of her lead role in stimulating female participation in the IB research community, for instance, by founding the Women in the Academy of International Business network. Second, as the editor-in-chief of JIBS, the top-ranked journal in the field of international business, whereby she consolidated the status of JIBS as a recognised ‘A’ level outlet in the broader management sciences. Third, as the 2017–2018 president of the AIB, a scholarly association in which she also held a Vice President position during the period 2000–2002. As the AIB President elect, she was instrumental in developing Codes of Ethics for the AIB Membership, the AIB Leadership and the AIB journals. These codes outline standards of professional and ethical conduct and procedures for handling violations thereof. In an increasingly complex and volatile world, IB scholars must abide by the most stringent possible norms of professional conduct and ethical behaviour, whereby criteria of scientific integrity are paramount. Lorraine Eden is owed a depth of gratitude for her trailblazing role in this discourse.

The third reason to pay tribute to Lorraine Eden is her unrelenting focus on the societal responsibilities of the IB teacher and scholar, whereby she has never shied away from addressing controversial areas of MNE involvement. At Texas A&M, she teaches courses on transfer pricing and MNEs. Her Transfer Pricing Aggies programme has trained more than 300 masters- and PhD-level students. Over 100 graduates have used this training as a platform to pursue transfer-pricing careers. More generally, she has been actively involved in establishing linkages between academia and society, by participating in a large number of high-level advisory committees and networks. As one example, in 2015, she acted as a member of the E15 Task Force on Trade and Investment, an expert task force within the E15 Initiative on Strengthening the Global Trade and Investment System for Sustainable Development. Particularly relevant for the topic of the present PIBR volume has been her recent (2014–2016) membership of the Research Advisory Network to the Global Commission on Internet Governance. This is a joint project of The Centre for International Governance Innovation and Chatham House (the Royal Institute of International Affairs), on the future of multistakeholder Internet governance. Her technical paper for the Task force (Eden, 2016) established clear linkages among digitisation, foreign direct investment and sustainable development. Lorraine Eden’s oeuvre of policy-oriented papers, written during the past 35 years, provides a wealth of genuine insight on the complexity of policy processes and the impact of public policy, and much of this insight remains as relevant today as when these pieces were first composed.

Lorraine Eden’s paper prepared for this volume (Chapter 1) shows in a very personal manner how her scholarship developed over the years and how she managed to relate her research to relevant societal themes and to her service to the wider IB community. We hope that Lorraine Eden’s account of her personal journey, which truly reflects the philosophy of ‘service above self’, may inspire the coming generation of IB scholars to follow in her footsteps.

The Editors,

Rob van Tulder, Alain Verbeke and Lucia Piscitello

References Chang, Van Witteloostuijn, Eden, 2010Chang, J., Van Witteloostuijn, A., & Eden, L. (2010). Common method variance in international business research. Journal of International Business Studies, 41(2), 178184. Eden, Miller, 2004Eden, L., & Miller, S. (2004). Distance matters: Liability of foreignness, institutional distance and ownership strategy. In M. Hitt, & J. Cheng (Eds.), The evolving theory of the multinational firm. Advances in International Management (Vol. 16). Amsterdam, The Netherlands: Elsevier. Eden, 2016Eden, L. (2016). Multinationals and foreign investment policies in a digital world. In E15Initiative, International Centre for Trade and Sustainable Development and World Economic Forum, Geneva. www.e15initiative.org. Hoskisson, Eden, Lau, Wright, 2000Hoskisson, R. E., Eden, L., Lau, C. M., & Wright, M. (2000). Strategy in emerging economies. Academy of Management Journal, 43(3), 249267.
Prelims
Introduction: International Business in the Information and Digital Age – An Overview of Themes and Challenges
Chapter 1 The Fourth Industrial Revolution: Seven Lessons from the Past
Part I IB Trends and Theory in the Information Age
Chapter 2 International Production and the Digital Economy
Chapter 3 IB and Strategy Research on “New” Information and Communication Technologies: Guidance for Future Research
Chapter 4 The Changing Face of International Business in the Information Age
Chapter 5 The Effects of Global Connectivity on Knowledge Complexity in the Information Age
Part II Entrepreneurial Strategies in the Information Age
Chapter 6 Blockchain Ventures and International Business
Chapter 7 Internationalisation through Digitalisation: The Impact of E-commerce Usage on Internationalisation in Small- and Medium-sized Firms
Chapter 8 Global Competitors? Mapping the Internationalization Strategies of Chinese Digital Platform Firms
Chapter 9 New Digital Layers of Business Relationships – Experiences from Business-to-business Social Media
Part III Functional Strategies in the Information Age
Chapter 10 The Changing Structure of Talent for Innovation: On Demand Online Marketplaces
Chapter 11 Expanding International Business via Smart Services: Insights from ‘Hidden Champions’ in the Machine Tool Industry
Chapter 12 Additive Manufacturing and Global Value Chains: An Empirical Investigation at the Country Level
Part IV Industry 4.0
Chapter 13 Amazon and Alibaba: Internet Governance, Business Models, and Internationalization Strategies
Chapter 14 Industry 4.0 Technologies and Internationalization: Insights from Italian Companies
Chapter 15 On the Role of Clusters in Fostering the Industry 4.0
Chapter 16 Internationalisation of Science Parks: Experiences of Brazilian Innovation Environments
Index