The novelty of the case is in demonstrating how small EMNCs can leverage factor market advantages to become world leaders in niche segments. Another interesting feature is how such firms are organized around sustainability of shareholder value without profitability in their initial years.
Mathur, A. (2016), "Chemistry Looks to the Future at Innovassynth", The Challenge of Bric Multinationals (Progress in International Business Research, Vol. 11), Emerald Group Publishing Limited, pp. 559-586. https://doi.org/10.1108/S1745-886220160000011033Download as .RIS
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