JAC Motors – How a Chinese Car Manufacturer Successfully Approached the Brazilian Market

The Challenge of Bric Multinationals

ISBN: 978-1-78635-350-4, eISBN: 978-1-78635-349-8

ISSN: 1745-8862

Publication date: 24 November 2016

Abstract

Originality/value

The uniqueness of the opportunity to invest abroad is the result of the alignment of pulling and pushing factors, in the country, the company and at the decision-making level.

Keywords

Citation

Silva, S. (2016), "JAC Motors – How a Chinese Car Manufacturer Successfully Approached the Brazilian Market", The Challenge of Bric Multinationals (Progress in International Business Research, Vol. 11), Emerald Group Publishing Limited, pp. 653-672. https://doi.org/10.1108/S1745-886220160000011031

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Publisher

:

Emerald Group Publishing Limited

Copyright © 2017 Emerald Group Publishing Limited

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