By analyzing a firm that has successfully operated in Russia, and has expanded internationally to another emerging market, Belarus, contributes to the limited existing literature that has applied international strategic theories to actual international practice.
McKenzie, B., Dukeov, I. and Iliunin, V. (2016), "When The Subsidiary Leads Expansion: From Russia to Belarus and Beyond", The Challenge of Bric Multinationals (Progress in International Business Research, Vol. 11), Emerald Group Publishing Limited, pp. 503-521. https://doi.org/10.1108/S1745-886220160000011026Download as .RIS
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