Introduction to This Volume: What Makes BRIC Multinationals Special?
The Challenge of Bric Multinationals
ISBN: 978-1-78635-350-4, eISBN: 978-1-78635-349-8
Publication date: 24 November 2016
Citation
van Tulder, R., Carneiro, J. and Gonzalez-Perez, M.A. (2016), "Introduction to This Volume: What Makes BRIC Multinationals Special?", The Challenge of Bric Multinationals (Progress in International Business Research, Vol. 11), Emerald Group Publishing Limited, Leeds, pp. 41-57. https://doi.org/10.1108/S1745-886220160000011005
Publisher
:Emerald Group Publishing Limited
Copyright © 2017 Emerald Group Publishing Limited