TY  - CHAP
AB  - Purpose In developed markets, emerging market multinational enterprises (EMNEs) seem to be more discriminated by host country nationals than foreign developed market multinational enterprises (DMNEs). They are challenged with host country nationals’ prejudices and face a stigma of being from emerging markets. While literature agrees that EMNEs suffer from additional disadvantages due to their country-of-origin, research fails to identify those factors that may lead to a higher discrimination against EMNEs than against foreign DMNEs.Design/methodology/approach Based on institutional theory, we look at institutional-related and resource-related antecedents that have an impact on various forms of direct and indirect discrimination by host country nationals.Originality/value Our framework analyzes the crucial differences between host country nationals’ perception of EMNEs and foreign DMNEs and the resulting challenges for EMNEs in the developed world. It enhances our understanding of the importance of institutional environments in explaining differences in host country nationals’ discrimination against foreign MNEs.
VL  - 9
SN  - 978-1-78441-421-4, 978-1-78441-422-1/1745-8862
DO  - 10.1108/S1745-886220140000009020
UR  - https://doi.org/10.1108/S1745-886220140000009020
AU  - Held Katrin
AU  - Berg Nicola
PY  - 2014
Y1  - 2014/01/01
TI  - Facing Discrimination by Host Country Nationals – Emerging Market Multinational Enterprises in Developed Markets
T2  - Multinational Enterprises, Markets and Institutional Diversity
T3  - Progress in International Business Research
PB  - Emerald Group Publishing Limited
SP  - 417
EP  - 441
Y2  - 2024/04/19
ER  -