TY  - CHAP
AB  - Purpose In a globalized world where emerging markets are more important than ever, there is an increasing pressure on international businesses and governments to work together. The set of facilities known as commercial diplomacy combines the interests of both by highlighting new markets and investment opportunities.Methodology/approach In this chapter, we present a literature review based on 56 relevant publications to assess what we currently know of this important activity.Findings The results indicate that research on commercial diplomacy consists of many subtopics, resulting in a patchy understanding of the topic as a whole.Research limitations/implications We discuss why integrative research focusing on the business–government relationship and the organization and the value of commercial diplomacy are needed from an international business perspective.
VL  - 9
SN  - 978-1-78441-421-4, 978-1-78441-422-1/1745-8862
DO  - 10.1108/S1745-886220140000009012
UR  - https://doi.org/10.1108/S1745-886220140000009012
AU  - Ruël Huub J. M.
AU  - Visser Robin
PY  - 2014
Y1  - 2014/01/01
TI  - An Exploration of Commercial Diplomacy as a Set of Facilities to Support International Business to and from Emergent Markets
T2  - Multinational Enterprises, Markets and Institutional Diversity
T3  - Progress in International Business Research
PB  - Emerald Group Publishing Limited
SP  - 303
EP  - 322
Y2  - 2024/04/25
ER  -