Our study is among the first to highlight the relevance of potential partners’ transaction costs during market entry. Our model of dually impinged transaction costs is supposed to guide future research and can be of direct use to firms assessing costs of entry.
Wisgickl, A. and Puck, J. (2014), "Considering the Local Partner. A Two-Sided Perspective on Transaction Costs During Market Entry", Multinational Enterprises, Markets and Institutional Diversity (Progress in International Business Research, Vol. 9), Emerald Group Publishing Limited, pp. 49-69. https://doi.org/10.1108/S1745-886220140000009002Download as .RIS
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