Originality/value of chapter – Although there is a consensus in recent literature on the most persistent group of motives influencing OFDI activities of EMNCs in developed countries, the underlying marketing-related objectives which are crucial to sustain competitive advantage have not been analysed and investigated sufficiently. This study is an attempt to fill this gap by identifying the most persistent marketing-related motives and give important insights about country-specific ones encouraging Turkish EMNCs to carry out OFDI in EU.
Uray, N., Vardar, N. and Nacar, R. (2012), "International Marketing–Related Outward FDI Motives: Turkish MNCs’ Experience in the EU", Van Tulder, R., Verbeke, A. and Voinea, L. (Ed.) New Policy Challenges for European Multinationals (Progress in International Business Research, Vol. 7), Emerald Group Publishing Limited, Bingley, pp. 305-338. https://doi.org/10.1108/S1745-8862(2012)0000007016Download as .RIS
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