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Chapter 8 Successful Subsidiary Strategy Patterns in Different Environments – A Configurational Perspective

Dirk Morschett,
Hanna Schramm-Klein

Entrepreneurship in the Global Firm

ISBN: 978-1-78052-114-5, eISBN: 978-1-78052-115-2

ISSN: 1745-8862

Publication date: 20 October 2011

Abstract

Research limitations/implications – Taking a configurational approach on subsidiary strategy proves to be a promising path to create new insights. But subsidiary strategy pattern alone is insufficient to explain performance in two country types. Thus, other influence factors must be investigated. Furthermore, the study did explore subsidiary strategy patterns with a cluster analysis, without ex ante hypotheses about the patterns. Hence, further studies are needed to re-investigate these patterns.

Keywords

  • Configuration
  • Subsidiary strategy
  • Market entry strategy

Citation

Morschett, D. and Schramm-Klein, H. (2011), "Chapter 8 Successful Subsidiary Strategy Patterns in Different Environments – A Configurational Perspective", Verbeke, A., Tavares-Lehmann, A.T. and Van Tulder, R. (Ed.) Entrepreneurship in the Global Firm (Progress in International Business Research, Vol. 6), Emerald Group Publishing Limited, Bingley, pp. 167-197. https://doi.org/10.1108/S1745-8862(2011)0000006011

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Publisher

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Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited

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