Global online entrepreneurship: The review of empirical literature

Abstract

Purpose – To identify and systematically analyze empirical works in the emerging field of global online entrepreneurship.

Design/methodology/approach – A review of empirical articles published in peer-reviewed academic journals (1997–2008) focused on global online activities of entrepreneurial firms. The methodology purposefully compares a large number of recent studies on the main objective, type of research, theoretical framework, methodology, and main findings.

Findings – The systematic analysis of 45 articles reveals the most relevant publications in the field highlighting the collective contribution of this body of literature. The review offers insight into the state of the art of the field, discusses the implications for future development, and provides insights into the entrepreneurial aspects of e-commerce use.

Research limitations/implications – The review is limited to empirical articles published in academic journals and does not cover important conceptual contributions, book chapters, or conference publications.

Practical implications – The review highlights avenues for the future development of the field and provides guidelines for practitioners involved in global online business.

Originality/value – This paper provides a consolidation of an emerging field and offers practical advice to firms involved in global e-commerce.

Citation

Morgan-Thomas, A., Jones, M.V. and Ji, J. (2009), "Global online entrepreneurship: The review of empirical literature", Larimo, J. and Vissak, T. (Ed.) Research on Knowledge, Innovation and Internationalization (Progress in International Business Research, Vol. 4), Emerald Group Publishing Limited, Leeds, pp. 69-88. https://doi.org/10.1108/S1745-8862(2009)0000004008