Perceived Restorativeness on Tourists’ Environmentally Responsible Behavior: A Case of a Rice Field Landscape

Abstract

This research is apt to glean the underlying relationships between the perceived restorativeness (PR) and environmentally responsible behaviors (ERBs) transpiring in rice fields. The study site, the Xinkaiyuan Laotian District Cultural Landscape in Eastern Taiwan, has gained its popularity due to its romantic, idyllic setting as a rice field close to Pacific Ocean. The study deploys a questionnaire survey which collects 301 valid questionnaires. For the data analysis, it uses structural equation modeling to test study hypotheses. The study reveals that the compatibility dimension of PR has a significant effect on the general behavior and specific behavior of ERB. However, the other restorativeness dimensions entailing being away, fascination, and coherence show no significant effect. Thus, the ERB is mainly influenced by the respondent's compatibility rather than fascination toward a nature environment. In the concluding section, this study furnishes theoretical and practical implications along with suggestions for future research.

Citation

Chiang, Y.-J. (2021), "Perceived Restorativeness on Tourists’ Environmentally Responsible Behavior: A Case of a Rice Field Landscape", Chen, J.S. (Ed.) Advances in Hospitality and Leisure (Advances in Hospitality and Leisure, Vol. 17), Emerald Publishing Limited, Leeds, pp. 37-54. https://doi.org/10.1108/S1745-354220210000017003