TY  - CHAP
AB  - Abstract This research examines impacts from tourists’ destination knowledge and destination interest upon Generation Z’s recognition memory of advertisement for a new travel destination (Taiwan). The findings of this study indicated that participants with high destination knowledge are more likely to exhibit a lower level of new travel destination advertising recognition than participants with low destination knowledge, while the destination interest is low. Practical and theoretical implications of this outcome for destination marketers and tourism scholars are suggested to better understand and anticipate the processes of tourists’ learning and retaining of new travel destination information.
VL  - 15
SN  - 978-1-83867-956-9, 978-1-83867-955-2/1745-3542
DO  - 10.1108/S1745-354220190000015009
UR  - https://doi.org/10.1108/S1745-354220190000015009
AU  - Hu Chengming
AU  - Cole Shu
PY  - 2019
Y1  - 2019/01/01
TI  - The Impacts of Destination Knowledge and Destination Interest on Generation z’s Memory of a New Tourism Destination
T2  - Advances in Hospitality and Leisure
T3  - Advances in Hospitality and Leisure
PB  - Emerald Publishing Limited
SP  - 145
EP  - 159
Y2  - 2024/04/25
ER  -