Given the rapid growth of the Chinese cruise market, several Chinese cities are attempting to become a hub for cruise ships. The aim of this study is to evaluate the competitiveness of those cities with regard to hosting cruises. It employs a cloud model that transforms the qualitative description of competitive indicators into quantitative measurement and assesses the competitive advantage and specialization of the top homeports in China. Questionnaires are delivered to experts from eight cruise ports in China and the cloud model based on 14 evaluation factors is used to analyze the competitiveness of the ports under investigation. The result shows that the city’s scale, population, and development have been the main factors for assessing the competitiveness of port cities. The research provides insight about the Chinese cruise port cities’ competitiveness, which is particularly useful for future development decision and marketing strategies of ports and prospective destinations.
This work was supported by the Social Science Foundation of Hainan with a grant titled “Cruise product design and policy research based on increasing number of the inbound tourists in Hainan Province” (Grant No. HNSK(YB)16-18).
Song, D., Chen, J. and Dong, K. (2018), "Competitiveness Analysis of Cruise Ports: A Case in China", Advances in Hospitality and Leisure (Advances in Hospitality and Leisure, Vol. 14), Emerald Publishing Limited, pp. 75-91. https://doi.org/10.1108/S1745-354220180000014005Download as .RIS
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