TY  - CHAP
AB  - Abstract Green or ecological consumers can gradually become a prominent market segment. The purpose of this study is to investigate tourists’ behavior intentions for staying overnight at green hotels by integrating environmental education (EE) from the Theory of Planned Behavior (TPB) perspective. Data of 350 usable questionnaires for this research were collected from a quasi-random selection of people at the checkout counter of three of the 19 winners of the 2008 green hotel competition in Taiwan. This result indicates that a green hotel that provides green service can be supported by supporting EE. The findings and applications of this study are useful for both academia and practitioners.
VL  - 10
SN  - 978-1-78441-174-9/1745-3542
DO  - 10.1108/S1745-354220140000010004
UR  - https://doi.org/10.1108/S1745-354220140000010004
AU  - Chang Li-Hui
AU  - Tsai Chih-Hsin
AU  - Yeh Shih-Shuo
PY  - 2014
Y1  - 2014/01/01
TI  - Evaluation of Green Hotel Guests’ Behavioral Intention
T2  - Advances in Hospitality and Leisure
T3  - Advances in Hospitality and Leisure
PB  - Emerald Group Publishing Limited
SP  - 75
EP  - 89
Y2  - 2024/04/25
ER  -