TY  - CHAP
AB  - This study focuses on the guide role, experience context, and the subsequent cocreation strategies regarding the tourist experience. The guide role and the guide–tourist interaction are explored by using a qualitative research design. To illustrate how guides perceive their role, the experience context, and the strategies adopted in order to cocreate experience value for tourists, two different experiences are discussed: a guided tour at a rock art site and a guided nature-based tour in a northern landscape. Interpretive data analysis reveals how the tourist context may encourage or restrain the guides’ uses of different cocreation strategies, in particular storytelling. In addition, the findings indicate that the guides have different perceptions regarding their role, which influence their view and use of the available cocreation resources.
VL  - 8
SN  - 978-1-78052-936-3, 978-1-78052-937-0/1745-3542
DO  - 10.1108/S1745-3542(2012)0000008006
UR  - https://doi.org/10.1108/S1745-3542(2012)0000008006
AU  - Mathisen Line
ED  - Joseph S. Chen
PY  - 2012
Y1  - 2012/01/01
TI  - The Exploration of the Memorable Tourist Experience
T2  - Advances in Hospitality and Leisure
T3  - Advances in Hospitality and Leisure
PB  - Emerald Group Publishing Limited
SP  - 21
EP  - 41
Y2  - 2024/04/25
ER  -