TY - CHAP AB - Tourism motivation is a prerequisite in understanding tourist behavior. Push and pull factors have provided a simple framework for comprehending tourism motivation in various contexts. Nevertheless, many of the propositions related to the push–pull framework have rarely been empirically examined. One of these suggests that pull factors both respond to and reinforce push factors. The current study, consequently, examines this twofold proposition empirically through partial least-squares path modeling. The findings indicate that push factors influence the tourism-demand variable (length of vacation) via pull factors and vice versa. Further, the findings indicate that the total effects of push and pull factors on the tourism-demand variable of the study are nearly equal. Theoretical and practical implications are also provided. VL - 7 SN - 978-0-85724-769-8, 978-0-85724-770-4/1745-3542 DO - 10.1108/S1745-3542(2011)0000007012 UR - https://doi.org/10.1108/S1745-3542(2011)0000007012 AU - Mehmetoglu Mehmet ED - Joseph S. Chen PY - 2011 Y1 - 2011/01/01 TI - Examining the Relationship between Push and Pull Factors through Partial Least-Squares Path Modeling T2 - Advances in Hospitality and Leisure T3 - Advances in Hospitality and Leisure PB - Emerald Group Publishing Limited SP - 153 EP - 171 Y2 - 2024/04/25 ER -