To read the full version of this content please select one of the options below:

Examining the Relationship between Push and Pull Factors through Partial Least-Squares Path Modeling

Advances in Hospitality and Leisure

ISBN: 978-0-85724-769-8, eISBN: 978-0-85724-770-4

ISSN: 1745-3542

Publication date: 3 August 2011

Abstract

Tourism motivation is a prerequisite in understanding tourist behavior. Push and pull factors have provided a simple framework for comprehending tourism motivation in various contexts. Nevertheless, many of the propositions related to the push–pull framework have rarely been empirically examined. One of these suggests that pull factors both respond to and reinforce push factors. The current study, consequently, examines this twofold proposition empirically through partial least-squares path modeling. The findings indicate that push factors influence the tourism-demand variable (length of vacation) via pull factors and vice versa. Further, the findings indicate that the total effects of push and pull factors on the tourism-demand variable of the study are nearly equal. Theoretical and practical implications are also provided.

Keywords

Citation

Mehmetoglu, M. (2011), "Examining the Relationship between Push and Pull Factors through Partial Least-Squares Path Modeling", Chen, J.S. (Ed.) Advances in Hospitality and Leisure (Advances in Hospitality and Leisure, Vol. 7), Emerald Group Publishing Limited, Bingley, pp. 153-171. https://doi.org/10.1108/S1745-3542(2011)0000007012

Publisher

:

Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited