TY  - CHAP
AB  - Using Chiang Mai Night Safari, Thailand as a case, this research is to understand the relationship between service quality, place attachment, tourist satisfaction, and tourist loyalty. A two-stage sampling approach is used while proportionate stratified sampling is applied to determine the strata sample size. A convenient sampling approach selects the participants within each stratum that involves choosing every element after a random start. Four hundred of 450 questionnaires are usable and analyzed the study. The result suggests an effective intermediary between service quality and tourist satisfaction. This study also adds managerial implications concerning service/product differentiation and competitive advantage over competitors. Meanwhile, future studies on destination personality uniqueness of destination emotions are suggested.
VL  - 7
SN  - 978-0-85724-769-8, 978-0-85724-770-4/1745-3542
DO  - 10.1108/S1745-3542(2011)0000007007
UR  - https://doi.org/10.1108/S1745-3542(2011)0000007007
AU  - Chen Wen-Xi
AU  - Wu Wu-Chung
AU  - TC Huan Tzung-Cheng
ED  - Joseph S. Chen
PY  - 2011
Y1  - 2011/01/01
TI  - Safari Tourism: A Case Study on Tourist Loyalty
T2  - Advances in Hospitality and Leisure
T3  - Advances in Hospitality and Leisure
PB  - Emerald Group Publishing Limited
SP  - 49
EP  - 70
Y2  - 2024/04/24
ER  -