Evaluating performance factors of art festivals: A case study in Taiwan
Advances in Hospitality and Leisure
ISBN: 978-1-84950-718-9, eISBN: 978-1-84950-719-6
Publication date: 9 July 2010
Abstract
A special event requiring little capital for development is regarded as a unique type of attractions. Art festival is a popular form among all special events, famous example including Edinburgh Festival in England. However, the literature on the measurement of successful factors of art festivals is limited. This study uses Chiayi International Band Festival for a case study to evaluate performance factors of art festivals. The performance attributes are developed based on Kotler's Three Levels of Product framework. Importance–Performance Analysis (IPA) is used to evaluate the performance attributes perceived by the visitors. Further, a SWOT analysis is deployed to provide managerial strategies and implications.
Citation
Wu, W.-C., Chen, W.-X. and Huan, T.-C. (2010), "Evaluating performance factors of art festivals: A case study in Taiwan", Chen, J.S. (Ed.) Advances in Hospitality and Leisure (Advances in Hospitality and Leisure, Vol. 6), Emerald Group Publishing Limited, Leeds, pp. 99-115. https://doi.org/10.1108/S1745-3542(2010)0000006010
Publisher
:Emerald Group Publishing Limited
Copyright © 2010, Emerald Group Publishing Limited