Trip patterns of German tourists: A case of Majorca, Spain

Abstract

German tourists have accounted for the largest international arrivals on Majorca Island, Spain, for decades. This research intends to understand the trip patterns of German outbound tourists to Majorca. The study takes two different types of surveys at two different consumption stages. The first is to use self-administrated questionnaires to collect the general travel data from those who are taking their trip on Majorca. The second is to deploy a face-to-face interview to measure the current use patterns of those who were returning back to Germany. Results of this research show that more than 84% of German tourists using a rental car regarded renting a car as important or very important for discovering the island and making excursions around the island. Moreover, tourists spend more money in places that are not directly located at the beaches and notably, support the economy of less frequently visited places on Majorca.

Citation

Wachowiak, H. (2009), "Trip patterns of German tourists: A case of Majorca, Spain", Chen, J.S. (Ed.) Advances in Hospitality and Leisure (Advances in Hospitality and Leisure, Vol. 5), Emerald Group Publishing Limited, Leeds, pp. 185-203. https://doi.org/10.1108/S1745-3542(2009)0000005014