Customers’ Perceived Experiences of Restaurant Environment
Abstract
Literature reveals that a positive store environment is likely to be a driver to enhance buying experiences and stimulate customers purchase decision. This study further investigates the perception of restaurant environment. A field survey is conducted in the Chiayi City, Taiwan by collecting 398 usable samples. The questionnaire is based on past studies of store environment attributes, therefore, considers ambient, design, and social factors. The study finds that a high correlation exists between ambient factor and design factor. It suggests that they could be viewed as a conjunctive dimension. Furthermore, one result indicates that primary and secondary emotions create different levels of impact on planned behaviors.
Keywords
Citation
Chang, W.-C., Chang, L.-H. and Yeh, S.-S. (2014), "Customers’ Perceived Experiences of Restaurant Environment", Advances in Hospitality and Leisure (Advances in Hospitality and Leisure, Vol. 9), Emerald Group Publishing Limited, Leeds, pp. 185-205. https://doi.org/10.1108/S1745-3542(2013)0000009013
Publisher
:Emerald Group Publishing Limited
Copyright © 2013 Emerald Group Publishing Limited