TY - CHAP AB - Abstract This chapter outlines an augmented reality project developed as part of a master’s course on eTourism within a curriculum. It discusses opportunities to foster community engagement with local tourism actors and experiential learning for international students. It also contributes to the literature on experiential education in this field. Moreover, the chapter discusses cross-cultural learning implications as international students were asked to study a local destination. Results show how the introduction of a practical project into the tourism curriculum proved to provide better learning of the application of eTourism, and a powerful pedagogical approach to raise global citizenship awareness. VL - 21 SN - 978-1-78350-997-3, 978-1-78350-998-0/1571-5043 DO - 10.1108/S1571-504320150000021006 UR - https://doi.org/10.1108/S1571-504320150000021006 AU - Marchiori Elena AU - Cantoni Lorenzo PY - 2015 Y1 - 2015/01/01 TI - Including Augmented Reality in Tourism Education Programs T2 - Tourism Education: Global Issues and Trends T3 - Tourism Social Science Series PB - Emerald Group Publishing Limited SP - 115 EP - 134 Y2 - 2024/04/25 ER -