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Paradoxical Digital Worlds

Tourism Social Media: Transformations in Identity, Community and Culture

ISBN: 978-1-78190-213-4, eISBN: 978-1-78190-262-2

Publication date: 9 July 2013

Abstract

This chapter addresses emerging social media cultures and socio-technical practices through the theoretical lens of Theory of Communicative Action. This conceptual scene is used to explain the interplay between social media and tourism. It analyzes the paradoxical role of interactive technologies as forces for the reproduction and transformation of this industry. The chapter discusses processes of colonization of personal relations and life-spaces. The analysis shows the ambivalent potential of tourism social media as communicative technologies for emancipation but also as tools for hierarchization, control, and exploitation. Finally, further theoretical examination of technological development and tourism practices is sought.

Keywords

Citation

Munar, A.M. (2013), "Paradoxical Digital Worlds", Tourism Social Media: Transformations in Identity, Community and Culture (Tourism Social Science Series, Vol. 18), Emerald Group Publishing Limited, Leeds, pp. 35-53. https://doi.org/10.1108/S1571-5043(2013)0000018005

Publisher

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Emerald Group Publishing Limited

Copyright © 2013 Emerald Group Publishing Limited