Paradoxical Digital Worlds
Tourism Social Media: Transformations in Identity, Community and Culture
ISBN: 978-1-78190-213-4, eISBN: 978-1-78190-262-2
Publication date: 9 July 2013
Abstract
This chapter addresses emerging social media cultures and socio-technical practices through the theoretical lens of Theory of Communicative Action. This conceptual scene is used to explain the interplay between social media and tourism. It analyzes the paradoxical role of interactive technologies as forces for the reproduction and transformation of this industry. The chapter discusses processes of colonization of personal relations and life-spaces. The analysis shows the ambivalent potential of tourism social media as communicative technologies for emancipation but also as tools for hierarchization, control, and exploitation. Finally, further theoretical examination of technological development and tourism practices is sought.
Keywords
Citation
Munar, A.M. (2013), "Paradoxical Digital Worlds", Tourism Social Media: Transformations in Identity, Community and Culture (Tourism Social Science Series, Vol. 18), Emerald Group Publishing Limited, Leeds, pp. 35-53. https://doi.org/10.1108/S1571-5043(2013)0000018005
Publisher
:Emerald Group Publishing Limited
Copyright © 2013 Emerald Group Publishing Limited