TY - CHAP AB - Marrakech is today the most important tourist destination in Morocco. Marrakech, however, is not only a key reference point for mass international tourism, but also the preferred choice for those hunting for an “authentic” experience in this North African country. The “Red City” is indeed often presented in literature and advertising alike as a place out of modern time where the real “soul” of Morocco can be found and unveiled (Minca, 2006). This chapter investigates how this “soul” was established—and is now, in Marrakech, constantly reenacted—through layers of colonial and postcolonial interactions between Europe and Morocco. VL - 17 SN - 978-0-85724-683-7, 978-0-85724-684-4/1571-5043 DO - 10.1108/S1571-5043(2012)0000017007 UR - https://doi.org/10.1108/S1571-5043(2012)0000017007 AU - Wagner Lauren AU - Minca Claudio ED - A.-M. Nogués-Pedregal PY - 2012 Y1 - 2012/01/01 TI - Chapter 4 Negotiating Marrakech: Postcolonial Travels in Morocco T2 - Culture and Society in Tourism Contexts T3 - Tourism Social Science Series PB - Emerald Group Publishing Limited SP - 91 EP - 109 Y2 - 2024/04/19 ER -