Marrakech is today the most important tourist destination in Morocco. Marrakech, however, is not only a key reference point for mass international tourism, but also the preferred choice for those hunting for an “authentic” experience in this North African country. The “Red City” is indeed often presented in literature and advertising alike as a place out of modern time where the real “soul” of Morocco can be found and unveiled (Minca, 2006). This chapter investigates how this “soul” was established—and is now, in Marrakech, constantly reenacted—through layers of colonial and postcolonial interactions between Europe and Morocco.
Wagner, L. and Minca, C. (2012), "Chapter 4 Negotiating Marrakech: Postcolonial Travels in Morocco", Nogués-Pedregal, A. (Ed.) Culture and Society in Tourism Contexts (Tourism Social Science Series, Vol. 17), Emerald Group Publishing Limited, Bingley, pp. 91-109. https://doi.org/10.1108/S1571-5043(2012)0000017007Download as .RIS
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