TY - CHAP AB - Following the adage that “an image is worth ten thousands words,” this chapter will use ethnographic pictures to illustrate two main ideas. First, tourism should be analyzed as one of the names of power. It is so because tourism fractures the continuum of reality differentiating the elements; it constantly names and arranges them into cultural categories. It also channels the relations among those elements and engenders a distinctive time-space binomial (Bakhtin, 1937) that renders these relations meaningful to people. Tourism gives a peculiar sense to the social life of groups in destinations and, consequently, orientates their daily life practices. The second idea is that tourism is probably the most sophisticated elaboration of capitalism. It is a new historical mode of managing reality. It contributes to perpetuate the center–periphery exploitation system and makes feasible the conversion of any place into a desirable destination. It not only provides with the necessary materiality of transport, room and board, and entertainment for customers, but it also commercializes the intangible and produces new meanings. Thus, to study tourism implies to analyze that complex set of sociotechnical practices and devices that, linking the desirable and the feasible, enable certain social groups to spend their leisure time away from their quotidian, including what they do in those places and the social processes induced at their destinations. VL - 17 SN - 978-0-85724-683-7, 978-0-85724-684-4/1571-5043 DO - 10.1108/S1571-5043(2012)0000017006 UR - https://doi.org/10.1108/S1571-5043(2012)0000017006 AU - Nogués-Pedregal A.-M. ED - A.-M. Nogués-Pedregal PY - 2012 Y1 - 2012/01/01 TI - Chapter 3 When the Desirable and the Feasible Converge Through Tourism Space T2 - Culture and Society in Tourism Contexts T3 - Tourism Social Science Series PB - Emerald Group Publishing Limited SP - 57 EP - 89 Y2 - 2024/03/28 ER -