Who is the Entrepreneur? Prototypical Views of the Entrepreneurial Role across Three Cultures

Abstract

Entrepreneurship is a social role, suggesting that different communities and societies will hold different typical expectations for who the entrepreneur should be (i.e., personal characteristics) and how an entrepreneur acts (behaviors). In this chapter, we describe the results of two studies that elucidate the content of the entrepreneur’s role and assess its generalizability and cultural uniqueness in three cultures: the United States, China, and Taiwan. We do so by examining the prototypes, or culturally shared implicit theories or schema that individuals hold about the attributes and behaviors characterizing the entrepreneur’s role. We suggest that the entrepreneur prototype has overlapping content across these three cultures, and that they also reflect cultural uniqueness due to different political, economic, and social histories and conditions. First, we conducted an initial inductive study designed to elicit a comprehensive list of representative characteristics and behaviors that are commonly recognized in each society as typical of an “entrepreneur,” resulting in an inclusive list of 87 prototypical/anti-prototypical items. These items were subsequently used in a survey-based study to assess the specific content that each culture endorses as prototypical of an entrepreneur, the extent to which those prototypes varied across the three cultures, and relationships of prototype evaluation with individuals’ personal values and exposure to entrepreneurship. Results showed that prototypes were distinct in each culture, but with some overlap of attributes, especially between China and Taiwan. Results showed some support for the relationship between top-ranked prototypical attributes and individuals’ exposure to entrepreneurship as well as openness-to-change values and conservation values, but also interesting differences in these relationships in the three cultures. The findings highlight that role prototype formation processes across these cultures were etic, but that the content of the role may well be emic or culturally specific.

Citation

Yao, X., Farmer, S. and Kung-McIntyre, K. (2016), "Who is the Entrepreneur? Prototypical Views of the Entrepreneurial Role across Three Cultures", Global Entrepreneurship: Past, Present & Future (Advances in International Management, Vol. 29), Emerald Group Publishing Limited, Leeds, pp. 117-145. https://doi.org/10.1108/S1571-502720160000029009