TY - CHAP AB - Abstract This paper introduces a conceptual framework to assess the foreign market entry behavior of emerging market multinationals (EMMs). By introducing strategic cognition as the underlying theoretical perspective, this paper postulates that different levels of institutional voids in home markets shape the strategic cognition of EMMs, influencing their market entry behavior due to the prevalence of organizational imprinting in the early stages of internationalization. The paper aims to contribute to the strategic cognition literature by introducing emerging markets as a relevant context in which to apply and extend current thinking. Additionally, it aims to contribute to the institutional voids literature by providing a cognitive framework of behavioral patterns that is rationalized by institutional voids. Finally, the paper contributes to the entry mode literature by proposing strategic cognition as a relevant moderator for foreign entry mode choices, particularly those of EMMs. VL - 28 SN - 978-1-78441-740-6, 978-1-78441-739-0/1571-5027 DO - 10.1108/S1571-502720150000028020 UR - https://doi.org/10.1108/S1571-502720150000028020 AU - Hilb Michael PY - 2015 Y1 - 2015/01/01 TI - Foreign Entry Mode Choices of Emerging Market Multinationals: The Role of Institutional Voids in Shaping Strategic Cognition T2 - Emerging Economies and Multinational Enterprises T3 - Advances in International Management PB - Emerald Group Publishing Limited SP - 471 EP - 502 Y2 - 2024/04/25 ER -