International business theory leans heavily on neoclassical economics, ignoring its unrealistic assumptions and the many changes in the environment. The chapter calls for a revision of the theory to a contingency theory. The major contingent elements analysed are the political system, business–government and NGOs relations, industries, regimes, ownership patterns, the degree of reliance on ethical behaviour, the institutional environment and social norms.
Aharoni, Y. (2013), "The Road to Relevance", Devinney, T., Pedersen, T. and Tihanyi, L. (Ed.) Philosophy of Science and Meta-Knowledge in International Business and Management (Advances in International Management, Vol. 26), Emerald Group Publishing Limited, Bingley, pp. 127-169. https://doi.org/10.1108/S1571-5027(2013)0000026011Download as .RIS
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