We conceptualize new ways to qualify what themes should dominate the future international business and management (IB/IM) research agenda by examining three questions: Whom should we ask? What should we ask, and which selection criteria should we apply? What are the contextual forces? Our main findings are the following: (1) wider perspectives from academia and practice would benefit both rigor and relevance; (2) four key forces are climate change, globalization, inequality, and sustainability; and (3) we propose scientific mindfulness as the way forward for generating themes in IB/IM research. Scientific mindfulness is a holistic, cross-disciplinary, and contextual approach, whereby researchers need to make sense of multiple perspectives with the betterment of society as the ultimate criterion.


Jonsen, K., Aycan, Z., Berdrow, I., Boyacigiller, N., Yoko Brannen, M., Davison, S., Dietz, J., Gluesing, J., Kwantes, C., Lazarova, M., Madzar, S., Maloney, M., Maznevski, M., McDonough, E., Taylor, S., Thomas, D. and Weber, T. (2010), "Scientific mindfulness: A foundation for future themes in international business", Timothy, D., Torben, P. and Laszlo, T. (Ed.) The Past, Present and Future of International Business & Management (Advances in International Management, Vol. 23), Emerald Group Publishing Limited, Bingley, pp. 43-69. https://doi.org/10.1108/S1571-5027(2010)00000230010

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