TY - CHAP AB - Purpose This paper questions currently accepted arguments about the impacts of pro-market reforms in the internalization of emerging country firms, through an in-depth analysis of the Brazilian case, thus revealing new dimensions to add to the extant literature.Design/methodology/approach Historical analysis is the central mode of investigation leading to a commitment of offering historically grounded explanation for pro-market reform impacts in the Brazilian industry.Findings Outcomes reveal that the impacts of pro-market reforms depend on (a) the purpose of their adoption, (b) the compatibility with the features of the local institutional context, and (c) the relative bargaining power of local firms vis-à-vis foreign multinationals.Research limitations The research is based on the Brazilian experience only which is indicative of what may have happened in other Latin American countries; however, the analytical approach may be extended to the study of other emerging countries.Practical and social implications By having a systemic perspective encompassing the different actors and the interdependence among themselves, it allows for an enhanced view of the factors which led to the adoption of pro-market reforms and the forces which acted for its configuration, thus helping policy-makers to better approach industrial policy-making.Originality A longitudinal perspective within a historical analysis is adopted, focusing on the interplay of macro-level and firm-level factors, resulting in a better understanding of the reasons which led to the adoption of pro-market reforms, the resistance to its implementation and its real outcomes. VL - 15 SN - 978-1-78441-066-7, 978-1-78441-065-0/1569-3767 DO - 10.1108/S1569-376720140000015009 UR - https://doi.org/10.1108/S1569-376720140000015009 AU - Fleury Afonso AU - Fleury Maria Tereza Leme PY - 2014 Y1 - 2014/01/01 TI - Brazilian Companies in their Habitat: The Impacts of Pro-Market Reforms in their Evolution and Internationalization T2 - Emerging Market Firms in the Global Economy T3 - International Finance Review PB - Emerald Group Publishing Limited SP - 207 EP - 229 Y2 - 2024/04/19 ER -