This study seriously challenges the conventional view that value creation is a function of singular positive influences. On the contrary, this study establishes that value creation is multi-dimensional and submits that a more refined way to augment performance is to develop an ability to combine relevant firm-specific and location-specific factors so that they can, if needed, offset the impositions of each other.
This paper is a qualitative extension of the author’s 2008 Multinational Business Review article. An earlier version of that study was a Best paper finalist at the 2004 Academy of International Business conference.
Merchant, H. (2014), "Shareholder Value Creating Strategies for Emerging Markets", Emerging Market Firms in the Global Economy (International Finance Review, Vol. 15), Emerald Group Publishing Limited, Bingley, pp. 147-179. https://doi.org/10.1108/S1569-376720140000015007
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