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Who Wants to be a Millionaire? A Behavioral Economy Analysis*

Contemporary Issues in Behavioral Finance

ISBN: 978-1-78769-882-6, eISBN: 978-1-78769-881-9

ISSN: 1569-3759

Publication date: 4 July 2019

Abstract

In this chapter, the authors studied cognitive biases such as certainty effect, isolating effect, and overconfidence effect in the Turkish version of “Who Wants to be a Millionaire” TV show. The research was carried out by watching the show during different dates between September 2013 and April 2015 and filling in a questionnaire, which consists of 25 questions. A total of 408 contestants were observed and evidence was found for both certainty and isolation effects.

Keywords

Citation

Tufan, E., Engin, B., İmer, Y. and Aycan, M. (2019), "Who Wants to be a Millionaire? A Behavioral Economy Analysis*", Grima, S., Özen, E., Boz, H., Spiteri, J. and Thalassinos, E. (Ed.) Contemporary Issues in Behavioral Finance (Contemporary Studies in Economic and Financial Analysis, Vol. 101), Emerald Publishing Limited, Bingley, pp. 205-213. https://doi.org/10.1108/S1569-375920190000101014

Publisher

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Emerald Publishing Limited

Copyright © 2019 Emerald Publishing Limited