TY  - CHAP
AB  - Abstract Internet banking has a very important place in the banking sector. The majority of banks located in Turkey offer many technological services. However, it is also seen that the use of internet banking does not reach the desired levels. The purpose of this study is to determine the factors affecting the internet banking preferences of the bank customers and the relationships between the demographic characteristics of bank customers and internet banking usage in Usak city of Turkey. Data from the questionnaires were analyzed using factor analysis, t-test and ANOVA analysis. As a result, seven factors were found to be effective in the use of internet banking. These are (1) “effect of social circle”; (2) “benefits of internet banking”; (3) “the usefulness of internet banking”; (4) “speed and time savings”; (5) “ease of use and cost”; (6) “the ability to use the internet and the advantages of internet banking”; and (7) “the suitability to life and work style.” In addition, it was determined that there is a significant relationship between the demographic characteristics of bank customers and internet banking usage.
VL  - 101
SN  - 978-1-78769-881-9, 978-1-78769-882-6/1569-3759
DO  - 10.1108/S1569-375920190000101013
UR  - https://doi.org/10.1108/S1569-375920190000101013
AU  - Yeşildağ Eser
ED  - Simon Grima
ED  - Ercan Özen
ED  - Hakan Boz
ED  - Jonathan Spiteri
ED  - Eleftherios Thalassinos
PY  - 2019
Y1  - 2019/01/01
TI  - Factors Affecting Internet Banking Preferences and Their Relation to Demographic Characteristics
T2  - Contemporary Issues in Behavioral Finance
T3  - Contemporary Studies in Economic and Financial Analysis
PB  - Emerald Publishing Limited
SP  - 187
EP  - 203
Y2  - 2024/09/18
ER  -