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An Integrative Framework for Marketing Accountability of Marketing and Nonmarketing Outcomes

Marketing Accountability for Marketing and Non-marketing Outcomes

ISBN: 978-1-83867-564-6, eISBN: 978-1-83867-563-9

Publication date: 27 September 2021

Acknowledgements

Acknowledgment

We thank Naresh Malhotra for giving us the opportunity to edit this special issue. We thank all the authors for contributing to this special issue. We thank Renu for copyediting the article.

Citation

Kumar, V. and Stewart, D.W. (2021), "An Integrative Framework for Marketing Accountability of Marketing and Nonmarketing Outcomes", Kumar, V. and Stewart, D.W. (Ed.) Marketing Accountability for Marketing and Non-marketing Outcomes (Review of Marketing Research, Vol. 18), Emerald Publishing Limited, Leeds, pp. 3-13. https://doi.org/10.1108/S1548-643520210000018001

Publisher

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Emerald Publishing Limited

Copyright © 2021 Emerald Publishing Limited