Academia

challenges or tensions experienced by academics

, 163

everyday challenges in

, 163–166

Advertisements

, 158

Advertising

, 182

AEBs

, 246

Affective forecasting

, 83

Agape

, 149

Agriculture

, 97–99

Alcohol consumption control

, 90–93

Alternative transportation systems

, 247–248

American democracy

, 29–30

American political discourse

climbing out of hole

, 58–59

market structure evolution

, 56–58

“Animal cool facts” app

, 226

Anonymous and sensitive dataset

, 114

Aquaculture

, 98

2016 Arcadis Sustainable Cities Index

, 252

Art market

, 126–128

Artist Network

, 128–129

Sociomatrix for

, 129

Auction data

, 126

Availability

, 92

B2B

, 276–280

B2C

, 276–280

Bartlett’s Test of Sphericity

, 175–176

Behavior change

, 268–272

Big data

, 107

Bike-share and systems

, 248–249

Bipartisan Campaign Reform Act (BCRA)

, 63

“Black box” methods

, 115

Broadcast media

, 64

Buildings

, 246–247

Business marketing and sustainability

, 280–282

C40 Cities Climate Leadership Group

, 251

Cambridge Analytica incident

, 111

Capitalism

, 103

Car-sharing services

, 247

Carbon dioxide (CO₂)

, 99

Cash flows (CF)

, 89–90

Cause and effect

, 160

Cause-to-effect link

, 141–142

Channels of Distribution and Logistics Issues Regarding Packaging

, 273–276

Chrome

, 12

Cities

, 244–245

C40 Cities Climate Leadership Group

, 251

and climate change mitigation

, 245

governance and stakeholder engagement

, 249–252

sustainability index for

, 252–255

sustainability innovations for

, 248–249

City Prosperity Index (CPI)

, 251, 255

Civility

, 58

Climate change. see also Global warming

, 36

mitigation

, 245

CNBC

, 56

CNN

, 56–57

Code transparency

, 114–115

Cognitive reflection tendency (CRT)

, 174–175

Comics

, 11–12

Commentators

, 55

Communication through comics

, 13

Compulsory treatment

, 95

COMT gene

, 152–153

Conceptualization

, 139–148

of happiness

, 144

Confirmation bias

, 57

Confirmatory factor analysis (CFA)

, 177

Consequentialism

, 164

Conservative politics

, 262

Constraint indicators

, 252

Construal level theory

, 80–81, 174

Consumer segment

related to sustainability sensitivity

, 267–268

variation regarding environmental awareness and support

, 266–267

Consumers

, 79

behaviors

, 223

beliefs about efficacy, control, and blame

, 264–266

and manager attitudes

, 273–276

Control over data

, 116

Convergent insight problems

, 196, 200–201

Convergent problem-solving

, 196, 199

tasks

, 212

Convergent thinking

, 198–202

convergent insight problems

, 200–201

convergent problem-solving

, 199

as measure of creativity

, 198

measures of

, 199

relationship with divergent thinking

, 202

Cool-fact app

, 228

Countdown program

, 54

Covenants of Mayors (CoM)

, 245

Creativity

, 194

beyond experimental paradigm

, 214–217

number of papers mentioning

, 194

Creativity measures

, 194–205

considerations and recommendations for best practices

, 203–205

convergent thinking

, 198–202

divergent thinking

, 196–198

experiments categorization

, 210

framework for best practices

, 206

framework for evaluation

, 205

framework for future of creativity research

, 217

in Marketing and Consumer Behavior

, 206–214

Cryptocurrency

, 116

Curiosity

, 223

hedonic benefits of

, 226–232

motivational benefits of

, 232–236

potential costs of

, 224–226

Curiosity induction–resolution process

, 231–232

Customer service delays

, 188

Data

, 129

Data breaches

, 111–112

Data collection

, 106

enhancing promise

, 117–118

promise and perils

, 107

reducing perils of

, 112

Data protection

, 116–117

Data-driven era

, 106

code transparency

, 114–115

control over data

, 116

dating and relationships

, 110

federated learning

, 115–116

geolocation data

, 108–109

health and genetic data

, 109–110

model transparency and interpretation

, 115

privacy by default

, 113–114

search data

, 107–108

shopping

, 107–108

social networks

, 110–111

Dating and relationships

, 110

Decentralized ledger technology (DLT)

, 116

Deep learning methods

, 115

Democracy

, 32

challenges to

, 31

Democracy project

, 50

Democratic values

challenges to

, 31–40

marketing impact

, 45–48

marketing offers

, 40–44

Deprivation states

, 227

Diet

, 100

influencing diets of young

, 102–103

Digital advertising

, 68–69

Disclaimers

, 71–72

regulations

, 61

Disclosures

, 67, 71–72

Divergent thinking

, 196–198

generation-focused divergent thinking

, 197

measures of

, 197

problem-focused divergent thinking

, 197

relationship with convergent thinking

, 202

DMAs

, 66

Dockless systems

, 248–249

DRD4 gene

, 152–153

Duncker candle problem

, 201–202

Eating insects

, 101

eBay

, 126

Effective-creativity

, 204–205, 210

Effective-novelty

, 204

Electric vehicles (EVs)

, 247–248

Emotional appeals

, 82–83

Emotional intensity

, 81

Environmental Protection Agency (EPA)

, 244

Episteme

, 173

Ethics of divinity

, 155

Eudoimonia

, 147

Examined life and distractions

, 157–160

Expected outcome utility

, 234

Expected resolution utility

, 234

Experimental paradigm, creativity beyond

, 214–217

Exploratory factor analysis

, 175–177

Expressive-based origins

, 148

Extreme happenings

, 155

Facebook

, 68–70, 110–111

False claims

, 72

Familial love or affection

, 149

Farming

, 97–99

Fascination

, 158

Fear appeals

, 83

Federal Communications Commission (FCC)

, 64

Federal disclosure

, 61

Federal Election Campaign Acts (FECA)

, 63

Federal Election Commission (FEC)

, 62–65, 69

Federal regulation

, 63–65

Federated learning

, 115–116

Feed-back loops

, 94

Feed-forward loops

, 94

Feelings of gratitude

, 155

Financial intertemporal discounting

, 185

First Amendment to US Constitution

, 33–40

Fish farming

, 98

Fixed-ratio-schedule condition

, 235–236

Food

, 100

Free-enterprise capitalists

, 159

Friendly or companionate love (philia)

, 149

GEDMatch

, 109

General Data Protection Regulation (GDPR)

, 113

Generation-focused divergent thinking

, 196, 197

Geolocation data

, 108–109

Global food security

evolving diet

, 100

farming

, 97–99

influencing diets of young

, 102–103

marketing to rescue

, 100–102

Global warming. see also Climate change

, 36, 99

Goal-directed action

, 148

Goal-directed happiness

, 140–144

Gold standard for creativity measurement in single study

, 213

Golden Age of Comics

, 12

Google

, 12, 68–69

Google Maps

, 108

Governance in cities

, 249–252

Government

, 160

Greenhouse gas (GHG)

, 244

emissions

, 247–248

Guilt

, 83–84

Happiness

, 138–139

in academia

, 163–166

bad and good things

, 153–155

conceptualization as process and an outcome

, 139–148

examined life and distractions

, 157–160

expressive-based origins

, 148

goal-directed happiness

, 140–144

and hierarchies of goals

, 144–148

love and caring

, 148–150

moral concerns and emotions

, 155–157

seven elements of art and science

, 148–162

spirituality and transcendental

, 160–162

three worlds of experience

, 160

wanting, liking, pleasure

, 152–153

work as calling

, 150–151

Health and genetic data

, 109–110

Hedonic benefits of curiosity

, 226–232

High level construals

, 80–81

High-quality customer

, 87

Honest Ads Act

, 62, 68–69, 71

Hope

, 155

Household spending

, 102–103

Humility

, 155

iMaps

, 108

Individual consumer level

, 93–94

Industry-level environmental concerns for marketers

, 282–284

Information overload

, 79

Instagram

, 110–111

Instrumental learning behavior

, 181

Interdisciplinary science

, 261–262

Internal Market Structure

, 125

Internet

, 68–69

Internet-based content

, 172

Interpreting fluency

, 203

Intertemporal discounting, PPTK and

, 184–188

Interventions

, 268–271

Job satisfaction

, 151

Journal of Consumer Research

, 206–209

Journal of Marketing Research

, 206, 207–209

Kaiser-Meyer-Olkin test

, 175–176

Knowledge. see also Preference for practical versus theoretical knowledge (PPTK)

, 172

dimensions of

, 173

practical

, 174–175

self-knowledge

, 157–158

Legal supervision

, 93

License states

, 90–91

Linkedin

, 110–111

Long-term, abstract gains

, 271–272

Long-term effects

, 93–94

Loss or risk aversion

, 79

Love

, 150

and caring

, 148–150

Low level construals

, 80–81

Machine learning

, 115

Manufacturer’s suggested retail price (MSRP)

, 181–182

Market

insights using auction data

, 126

for political advertising

, 65–66

Market response models

, 87

controlling alcohol consumption

, 90–93

controlling narcotics abuse

, 93–95

core

, 88–90

key economic and sociodemographic response elasticities

, 91

key regulation response elasticities

, 92

Market structure

, 125–126

analysis

, 124

art market

, 126–128

data

, 129

evolution

, 56–58

market insights using auction data

, 126

methodology

, 128–129

results

, 130–131

Marketers

, 3, 4, 107, 285

industry-and regulatory-level environmental concerns for

, 282–284

Marketing

, 3–4, 29–31, 106

appeals

, 268–271

databases

, 87

information

, 172

mix models. see Market response models

mix variables

, 6

offering

, 40–44

reimagine

, 45–48

to rescue

, 100–102

Marketing and Consumer Behavior

, 194–195, 206–211

using convergent problem-solving tasks

, 212

creativity measures in

, 206–214

gold standard for creativity measurement in single study

, 213

multiple methods and measures

, 213–214

using ratings of novelty and usefulness

, 212–213

recommendations for future creativity research

, 211–212

use of moderators

, 214

Marketing research on environmental sustainability

, 261–262

business marketing and sustainability

, 280–282

consumer beliefs about efficacy, control, and blame

, 264–266

consumer segment variation regarding environmental awareness and support

, 266–267

consumer segments related to sustainability sensitivity

, 267–268

elements of programs for possible effective behavior change

, 268–272

industry-and regulatory-level environmental concerns for marketers

, 282–284

method

, 263

research topics on sustainability

, 263

results

, 263–284

Mate-seeking

Materialism

, 158–159

Media Bias Chart

, 55

Median voter assumption

, 65

Medical support

, 93

Methodological isolationism

, 213

Mirror neurons

, 152

Misleading claims

, 72

Misleading content

, 67

Model transparency and interpretation

, 13s0060

Moderators

, 214

Modern Age of Comics

, 12

Monopoly states

, 90–91

Moral Concerns and Emotions

, 155–157

Motivational benefits of curiosity

, 232–236

MSNBC

, 54–57

Multiple methods and measures

, 213–214

Myopia

, 228, 230

Narcotics abuse control

, 93

NASA

, 261–262

National Conference on Citizenship

, 43

National Geographic

, 252

Nature

, 261–262

Nearly-zero energy buildings (nZEB)

, 246

Need for Cognitive Closure (NFCC)

, 175

Negative advertising

, 66–67

Neighborly love

, 149

Net-zero neighborhoods, districts, and communities

, 246

Neuropsychiatric Institute at UCLA

, 93

Nine-dot problem

, 201–202

Non-State Actor Zone for Climate Action (NAZCA)

, 245

Nongovernmental organizations (NGOs)

, 244

Novelty

, 203

effective-novelty

, 204

ratings

, 212–213

trap

, 217

Numbeo

, 252–255

Numerical fluency

, 272–273

Online art market

, 124

Outcome utility

, 225

Overindulgence

, 158

OXTR polymorphisms

, 152–153

Pandora’s box

, 225

Participatory public

, 41–42

Passions

, 143

Personal privacy in social networks

, 111

Planned Parenthood

, 38

Planning aids

, 80

Political advertising

, 61

disclaimers

, 71–72

disclosures

, 67, 71–72

effectiveness

, 66–67

false and misleading claims

, 72

federal regulation

, 63–65

implementation

, 72

market for

, 65–66

misleading content

, 67

potential remedies

, 68–70

Pollution

, 273–276

Potential voters

, 41–42

communicate, educate, motivate, and engage

, 43–44

Practical knowledge

, 174–175

Preference for practical versus theoretical knowledge (PPTK)

, 172, 174–175

conceptual background

, 173–175

and consumption of learning products and experiences

, 178–181

and intertemporal discounting

, 184–188

people systematically differ in

, 175–177

PPTK distinct from related cognition constructs

, 177

and reactions to marketing information

, 181–184

support to predicting consumer behavior

, 178–188

Prevention focus

, 81

Price-value equation

, 44

Pricing

, 6–7

Privacy

by default

, 113–114

paradox

, 111–112

Problem-focused divergent thinking

, 196, 197

Product and distribution

, 42–43

Productivity

, 98–99

Program elements for possible effective behavior change

, 268–272

Promotion focus

, 81

Quality of life (QOL)

, 251

Quasi-creativity

, 204–205, 210

Recycling

, 273–276

Regulatory-level environmental concerns for marketers

, 282–284

Remote associations test (RAT)

, 201

Resale price maintenance (RPM)

, 92, 93

Research collaborations

, 285

Resolution utility

, 225, 235

Retirement planning

, 78

construal level theory

, 80–81

crisis

, 82

emotional appeals

, 82–83

fear appeals

, 83

guilt and shame

, 83–84

reasons why people are not saving

, 79

solutions

, 79–80

Return on marketing M (ROMI)

, 90

Reusable Shopping Bags

, 272–273

Romantic love (eros)

, 149

Russian intervention

, 62, 70

S-shaped response

, 89

Science

challenges to

, 31–40

marketing offers

, 40–44

Scooter-share systems

, 248–249

Search data

, 107–108

Segment-based approach

, 92

Segway personal transporter

, 215–216

Self-conscious emotions

, 156

Self-consciousness

, 162

Self-knowledge

, 157–158

Self-regulation

, 142–144

Self-regulatory focus

, 81

Self-regulatory operations

, 143

Sentiments

, 143

Sequential art

, 12

Seven elements of art and science of happiness

, 148–162

7-point Likert scale

, 177, 182

Shame

, 83–84

Shopping

, 107–108

Short-term, economic gains

, 271–272

Social

identity

, 157–158

innovations

, 249–250

intervention effects

, 94

media

, 110–111

networks

, 110–111

security

, 3

Social marketing. see also Marketing

efforts

, 4

initiatives

, 88

issue

, 2

Social Network Analysis program (SNA program)

, 129

Sociomatrix for Artist Network

, 129

Special Issues of Journals

, 276–280

Spiritual dimension

, 139

Spirituality

, 160–162

Stakeholder engagement in cities

, 249–252

Standard practice

, 71

Subjective creativity ratings

, 203

Summum bonum

, 147

Supporting Local Markets

, 272–273

Sustainability. see also Marketing research on environmental sustainability

business marketing and

, 280–282

index for cities

, 252–255

indicators

, 252

innovations for cities

, 248–249

sustainability movement, cities become front line of

, 244–245

urban

, 252

System of equations

, 93–94

Tasks and evaluative dimensions

, 195

Techne

, 173

Torrance Test of Creative Thinking (TTCT)

, 195–198, 212

Traditional media

, 172

Transcendental

, 160–162

dimension

, 139

freedom

, 142

Trash

, 273–276

Truth

challenges to

, 31–40

marketing offers

, 40–44

Twitter

, 110–111

Typical art auction

, 124–125

“Ucinet”

, 129

Uncertainty

induction

, 227

induction–resolution process

, 227–228, 231

resolution

, 227

Unconditional love

, 149

University administrators

, 3–4

Urban planning

, 245–249

alternative transportation systems

, 247–248

buildings

, 246–247

governance and stakeholder engagement in cities

, 249–252

sustainability index for cities

, 252–255

sustainability innovations for cities

, 248–249

Urban sustainability

, 252

Urbanization

, 244–245

Usefulness

, 203

ratings

, 212–213

trap

, 217

Value assurance

, 44

Variable-ratio-schedule condition

, 235–236

Very Bad and Very Good Things Happening to Us

, 153–155

Volunteer work

, 150–151

Voter(s)

, 30, 71

fraud

, 33–40

turnout

, 42

Wanting, Liking, Pleasure

, 152–153

Waste

, 273–276

Water reuse in cities

, 249

Waze

, 108

Wealthfront

, 79–80

Work

, 159

Work as Calling

, 150–151

“Worst Person in the World, The”

, 54

Zero energy building (ZEB)

, 246