TY  - CHAP
AB  - 
VL  - 17
SN  - 978-1-78754-824-4, 978-1-78754-825-1/1548-6435
DO  - 10.1108/S1548-643520200000017037
UR  - https://doi.org/10.1108/S1548-643520200000017037
ED  - Dawn Iacobucci
PY  - 2020
Y1  - 2020/01/01
TI  - Prelims
T2  - Continuing to Broaden the Marketing Concept
T3  - Review of Marketing Research
PB  - Emerald Publishing Limited
SP  - i
EP  - xxvii
Y2  - 2024/04/18
ER  -