TY  - CHAP
AB  - Abstract This chapter reviews and integrates recent research on curiosity. We discuss potential costs and benefits of curiosity, both hedonic and motivational. In particular, we examine the Pandora effect, the teasing effect, and the motivating-uncertainty effect.
VL  - 17
SN  - 978-1-78754-824-4, 978-1-78754-825-1/1548-6435
DO  - 10.1108/S1548-643520200000017017
UR  - https://doi.org/10.1108/S1548-643520200000017017
AU  - Hsee Christopher K.
AU  - Ruan Bowen
ED  - Dawn Iacobucci
PY  - 2020
Y1  - 2020/01/01
TI  - Curiosity and Its Implications for Consumer Behavior
T2  - Continuing to Broaden the Marketing Concept
T3  - Review of Marketing Research
PB  - Emerald Publishing Limited
SP  - 223
EP  - 239
Y2  - 2024/04/19
ER  -