How Marketing Can Save Democracy

Continuing to Broaden the Marketing Concept

ISBN: 978-1-78754-825-1, eISBN: 978-1-78754-824-4

ISSN: 1548-6435

Publication date: 17 September 2020

Abstract

We hope that after reading our chapter you will join our movement to restore democracy and democratic values in America.

Keywords

Citation

Wind, Y.(. and Reibstein, D. (2020), "How Marketing Can Save Democracy", Iacobucci, D. (Ed.) Continuing to Broaden the Marketing Concept (Review of Marketing Research, Vol. 17), Emerald Publishing Limited, pp. 29-51. https://doi.org/10.1108/S1548-643520200000017004

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Publisher

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Emerald Publishing Limited

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