To read the full version of this content please select one of the options below:

Introduction

Continuing to Broaden the Marketing Concept

ISBN: 978-1-78754-825-1, eISBN: 978-1-78754-824-4

ISSN: 1548-6435

Publication date: 17 September 2020

Citation

Iacobucci (Guest Editor), D. (2020), "Introduction", Iacobucci, D. (Ed.) Continuing to Broaden the Marketing Concept (Review of Marketing Research, Vol. 17), Emerald Publishing Limited, Bingley, pp. 1-8. https://doi.org/10.1108/S1548-643520200000017002

Publisher

:

Emerald Publishing Limited

Copyright © 2020 Emerald Publishing Limited