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Introduction

Dawn Iacobucci (Guest Editor)

Continuing to Broaden the Marketing Concept

ISBN: 978-1-78754-825-1, eISBN: 978-1-78754-824-4

Publication date: 17 September 2020

Citation

Iacobucci (Guest Editor), D. (2020), "Introduction", Iacobucci, D. (Ed.) Continuing to Broaden the Marketing Concept (Review of Marketing Research, Vol. 17), Emerald Publishing Limited, Leeds, pp. 1-8. https://doi.org/10.1108/S1548-643520200000017002

Publisher

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Emerald Publishing Limited

Copyright © 2020 Emerald Publishing Limited