TY  - CHAP
AB  - Abstract In this chapter, we introduce a new construct we call “Perceived Deception in Online Consumer Reviews” (PDOCR). Online reviews of products are very important to companies and customers, yet they are vulnerable to unethical representations. Even regardless of whether a deceptive review has been posted or not, we take the position that it is important to understand consumers’ perceptions of deception because it is a consumer’s perception that leads him or her to experience subsequent feelings and opinions and to consider follow-up actions. We draw on the literature and build on the Elaboration Likelihood Model and Cognitive Dissonance Theory to create an overarching framework of antecedents of PDOCR, consequences, and moderators. We also report findings from a sample of in-depth interviews with real consumers about their thoughts on these phenomena and related constructs. We use our framework and theories and the qualitative data to derive Research Questions that we hope will spur future research on these important issues.
VL  - 16
SN  - 978-1-78756-339-1, 978-1-78756-340-7/1548-6435
DO  - 10.1108/S1548-643520190000016010
UR  - https://doi.org/10.1108/S1548-643520190000016010
AU  - Román Sergio
AU  - Riquelme Isabel P.
AU  - Iacobucci Dawn
PY  - 2019
Y1  - 2019/01/01
TI  - Perceived Deception in Online Consumer Reviews: Antecedents, Consequences, and Moderators
T2  - Marketing in a Digital World
T3  - Review of Marketing Research
PB  - Emerald Publishing Limited
SP  - 141
EP  - 166
Y2  - 2024/04/26
ER  -