TY  - CHAP
AB  - 
VL  - 16
SN  - 978-1-78756-339-1, 978-1-78756-340-7/1548-6435
DO  - 10.1108/S1548-643520190000016001
UR  - https://doi.org/10.1108/S1548-643520190000016001
AU  - Malter Alan J.
AU  - Rindfleisch Aric
PY  - 2019
Y1  - 2019/01/01
TI  - Transitioning to a Digital World
T2  - Marketing in a Digital World
T3  - Review of Marketing Research
PB  - Emerald Publishing Limited
SP  - 1
EP  - 11
Y2  - 2024/04/19
ER  -