Transitioning to a Digital World

Marketing in a Digital World

ISBN: 978-1-78756-340-7, eISBN: 978-1-78756-339-1

ISSN: 1548-6435

Publication date: 19 September 2019

Citation

Malter, A.J. and Rindfleisch, A. (2019), "Transitioning to a Digital World", Marketing in a Digital World (Review of Marketing Research, Vol. 16), Emerald Publishing Limited, pp. 1-11. https://doi.org/10.1108/S1548-643520190000016001

Download as .RIS

Publisher

:

Emerald Publishing Limited

Copyright © 2019 Emerald Publishing Limited

To read the full version of this content please select one of the options below

You may be able to access this content by logging in via Shibboleth, Open Athens or with your Emerald account.
If you think you should have access to this content, click the button to contact our support team.