Transitioning to a Digital World
ISBN: 978-1-78756-340-7, eISBN: 978-1-78756-339-1
ISSN: 1548-6435
Publication date: 19 September 2019
Citation
Malter, A.J. and Rindfleisch, A. (2019), "Transitioning to a Digital World", Marketing in a Digital World (Review of Marketing Research, Vol. 16), Emerald Publishing Limited, pp. 1-11. https://doi.org/10.1108/S1548-643520190000016001
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