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Transitioning to a Digital World

Aric Rindfleisch

Marketing in a Digital World

ISBN: 978-1-78756-340-7, eISBN: 978-1-78756-339-1

ISSN: 1548-6435

Publication date: 19 September 2019

Citation

Malter, A.J. and Rindfleisch, A. (2019), "Transitioning to a Digital World", Marketing in a Digital World (Review of Marketing Research, Vol. 16), Emerald Publishing Limited, pp. 1-11. https://doi.org/10.1108/S1548-643520190000016001

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Emerald Publishing Limited

Copyright © 2019 Emerald Publishing Limited

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