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Transitioning to a Digital World

Marketing in a Digital World

ISBN: 978-1-78756-340-7, eISBN: 978-1-78756-339-1

ISSN: 1548-6435

Publication date: 19 September 2019


Malter, A.J. and Rindfleisch, A. (2019), "Transitioning to a Digital World", Marketing in a Digital World (Review of Marketing Research, Vol. 16), Emerald Publishing Limited, Bingley, pp. 1-11.



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