TY  - CHAP
AB  - 
VL  - 15
SN  - 978-1-78754-828-2, 978-1-78754-829-9/1548-6435
DO  - 10.1108/S1548-643520180000015014
UR  - https://doi.org/10.1108/S1548-643520180000015014
PY  - 2018
Y1  - 2018/01/01
TI  - Index
T2  - Innovation and Strategy
T3  - Review of Marketing Research
PB  - Emerald Publishing Limited
SP  - 339
EP  - 348
Y2  - 2024/04/19
ER  -